FASHION
IN GAMING AWARDS
Creative direction
Brand identity & trophy design
Cinematic & live event content
Merch & AR experiences
The Fashion in Gaming Awards celebrates the people shaping how style lives in games. What started as a logo redesign became a full creative partnership. SUPRIVO built the identity, designed the trophy, and carried that visual language across social campaigns, cinematic content, the live ceremony and AR experiences: one identity, from the feed to the stage to the audience’s hands.
Case study
01
The Project.
The Fashion in Gaming Awards recognizes creativity across fashion, gaming and digital culture. SUPRIVO was brought in to redesign the logo. The project grew into a creative partnership covering the awards' entire visual world, from identity to live event.
02
The Challenge.
Create a visual language for an awards platform with no precedent. It had to feel credible to the fashion world and native to gamers, and work everywhere: on a phone, on a stage and in AR.
The identity
A Symbol of Strength.
Inspired by the Valkyries of Norse mythology, we developed a bold visual identity anchored by a sculptural trophy embodying strength and transformation. Its distinctive silhouette became the foundation for a cohesive visual language connecting fashion, gaming, and digital culture.
From feed to stage
One Story, Every Screen.
From the first call for entries to the night of the ceremony, SUPRIVO carried the identity across every touchpoint. Social campaigns, creator content and nominee announcements built momentum online, while cinematic storytelling, large-scale projections and motion graphics brought that same energy to the stage in New York.
Beyond the screen
Designed to Be Worn and Played.
The identity didn't stay on screen. SUPRIVO turned it into augmented reality, from a trophy-inspired headpiece to character-based filters that let audiences step into the world of the awards. Two custom T-shirts carried it further: each design unlocked a matching AR activation, so what people wore became their way into the digital experience.
Beyond the awards
New Ways to Play.
The Fashion in Gaming Awards identity expanded beyond the event through original character design and digital fashion, creating new ways for audiences to play, express themselves, and interact.
01
FIG Roblox Collection
A collection of branded digital wearables translating the FIG identity into avatar fashion, bringing the awards into the world of Roblox.
02
LOOT
An original digital mascot bringing personality to the FIG universe through character animation, storytelling, and playful AR experiences.